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Sampran - Initial Proclamation and outreach to poor
A Social Approach
Sampran, 18 August 2011
Kotler’s Analysis of the Poor
Who, Where, and How Many
Why they are poor
What others agencies are doing
First Proclamation of Jesus & Don Bosco
A New Approach to Initial Proclamation & Outreach Programs Development
POSSIBILITIES OF APPLYING KOTLER’S SOCIAL MARKETING FRAMEWORK
INDUCTION TO SOCIAL MARKETING
A toolkit for policymakers …
By Philip Kotler and Nancy R. Lee
Lesson Learned: even with the poorer in society, business thinking also works
Untapped water: would it work in RELIGIOUS FIELD?
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Poorer sectors in society defined
Analysis of Poorer Sectors
Why You?
Initial proclamation & programs of Jesus & Don Bosco
Two Historical Models
Initial proclamation & Outreach programs development
A Methodological Approach
Think
Feel
Can
Want
Unique benefits & differentiation
From ideas to reality
Putting All Pieces Together
GRAZIE E ARRIVEDERCI!
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