austraLasia #2777
 
Media-savvy Manila's take on Don Bosco Pilgrimage

MANILA: 29 December 2010 -- It has been interesting, looking back over the many countries already visited by the DB Relic/Casket, to note the particular flavour of the visit, a flavour inevitably determined by local culture. Just as the charism has found its own wonderful expression in each culture where it has been implanted, so too, the visit from 'the Founder', albeit by way of token, has found different expressions. The Philippines sector of the tour (has anybody, one wonders, considered the worldwide tour of this particular Saint for the Guinness Book of Records? It goes on until 2015!) has many interesting features of its own, but a striking one has to be the 'media product' that the event has become.
    Try this one for, for example: http://www.youtube.com/watch?v=X3pYhKegsbQ&feature=related
Sure, he doesn't get sole coverage, and has to 'mix it' with videoke nights and food-courts, but this striking digital advertisement on the busiest intersection in Manila (EDSA or Epifanio Delos Santos Avenue) has to be up there with the best. Congrats to the Salesian team that put that lot together!
    Or try the official handover from FIS to FIN with full military honours at Villamore Airbase just prior to Christmas:
    http://www.youtube.com/watch?v=Hg-R_RMIEN8&feature=player_embedded
    The third link to give us a good idea of the progress of the visit in FIN itself is http://www.godslovetotheyoung.info/ which is the website the Salesians have set up for the occasion.  This one gives you an excellent idea of the web preparation that has gone in. Skip the glitzy intro and go to the top menus where you can find the resources, photos, even live webcasts and a map showing you exactly where the Casket is at the moment.
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